HCR Update from Mark Sanna: Researchers from Cornell University  partnered with a high-quality Italian buffet to investigate how pricing influences customers' perceptions of what they are eating. The team offered 139 customers a choice between paying $4 or $8 for the restaurant's standard all-you-can-eat buffet. On average, the $8 diners gave their food an 11% higher score than the $4 diners, despite the two groups eating about the same amount overall. By contrast, the $4 customers were more likely to report feeling that they had overeaten, feeling guilty about eating the meal, and even reported that they liked the food less and less throughout the dining experience.