Monday, November 25, 2013

HCR Update from Mark Sanna: The Affordable Care Act is good for young adults because it’ll save them money on health care, leaving them more to spend on liquor and birth control. That’s one way to interpret the message from a provocative new ad campaign in Colorado. Not everyone is thrilled with it. One of the ads shows a college student doing a keg stand with a pretty big picture of a keg. Alcohol features prominently in several ads in the campaign. They all encourage young people to learn more about the federal health care law.  Two nonprofit groups in Denver put them together, ProgressNow Colorado Education and Colorado Consumer Health Initiative. They say they only had about $5,000 to spend and wanted to grab some eyeballs on social media.

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