Friday, September 13, 2013

HCR Update from Mark Sanna: No one joins Facebook to be sad and lonely. But a new study from the University of Michigan psychologist Ethan Kross argues that that's exactly how it makes us feel. Over 2 weeks, researchers sent text messages to 82 Ann Arbor residents 5 times per day. The researchers wanted to know a few things: how their subjects felt overall, how worried and lonely they were, how much they had used Facebook, and how often they had had direct interaction with others since the previous text message. They found that the more people used Facebook in the time between the two texts, the less happy they felt—and the more their overall satisfaction declined from the beginning of the study until its end. The data, they argue, shows that Facebook was making them unhappy.

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